Creating and developing sustainable and responsible new business models
Global sustainable and responsible innovation will require the creation of more sustainable and responsible markets - and to achieve this will require multi-stakeholder actions, with a policy-orientation focused on earlier stages of the product or service lifecycle. However, in many markets this is getting more difficult as there is an increasing blurring of the edges of product and services e.g. many products include services, and services included products. The challenge is how to enable and accelerate more sustainable and responsible consumption patterns amongst domestic consumers (B2C), business-to-business (B2B) buyers and government purchasers (B2G). Change will require a more coordinated implementation of demand and supply-side policy toolbox. At present, sustainable markets are small niches for consumer products. However there is need to broaden the discussion from a narrow B2C viewpoint to the much larger B2B and B2G markets. Environmental and social considerations need to be integrated into all markets and this will create new opportunities for sustainable and responsible entrepreneurs.
Creativity and innovation, coupled with a significant reduction in resource and energy consumption will generate a range of opportunities. Thinking in terms of resource productivity and 'closing the loop' rather waste will become the clarion call. The implementation of producer responsibility laws in Europe and Japan may act as a stimulus to accelerate the implementation of new business models and may further open up opportunities for remanufacturing, reconditioning and reuse to extend product life.
Sustainable Innovation 04 will include invited and refereed papers covering new models for sustainable business, product, service and PSS development from designers, inventors, academics and managers. A core element of the event will be a number of interactive creative processes on day 1 and 2 designed to enable delegates to think, (re)think and create new sustainable and responsible business models. Delegates will come from creative industries, innovation, venture capital, academia, government and NGOs, as well as large companies, entrepreneurs and SMEs. The learning objectives of the event will be to raise awareness and understanding of the opportunities for and barriers to sustainable business innovation by providing best practice and new ideas. The conference is supported by an leading-edge international Advisory Board.
Please email, fax or post 2 pages that a) visualise, b) describe your proposed sustainable business, product, service or PSS concept and c) outline the financial, social and environmental impacts (both positive and negative) of your idea. Proposals will then be sent to the Advisory Board for evaluation.
Map of Venue
To get to Bush Hotel Conference Centre.
Walk down Station Hill, cross the A31, and continue along South Street. The Bush Hotel is on the left
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on Sustainable Innovation 04 please contact:
TSPD9 is organised by:
Last updated: 12th August2004