A half-day workshop designed to empower professionals within small and medium-sized businesses to take advantage of opportunities stemming from mainstream consumers' growing environmental consciousness. Practical in orientation, it provides success strategies for communications, sales, eco-labeling and stakeholder engagement illustrated by examples from sustainability leaders. Learning will be reinforced with hands-on exercises involving a real or hypothetical case study example.
The workshop will be conducted by Jacquelyn Ottman during a special trip to the UK. This workshop will bring to life the principles, strategies, tools and frameworks discussed in her recently released award-winning book:
The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Greenleaf Publishing, 2011)
Highly interactive, practical content
Upon completing this workshop, participants will be able to:
The workshop is aimed at companies with less than 250 employees based in the South East of England that produce low carbon, resource and water efficient products/ technologies. Those that may be especially interested include: CEOs, Managing Directors, Development Directors, Marketing Directors, Innovation Directors, Inventors and Consultants.
Jacquelyn Ottman is considered to be the foremost expert on green marketing in the U.S. After spending over a decade in major US advertising agencies learning the marketing ropes from Procter & Gamble, Ralston Purina and other leaders, Ottman founded J. Ottman Consulting, Inc. and pioneered green marketing. Her goal: apply her finely-honed consumer packaged goods skills, her creative bent for dreaming up new products, and her strategic instincts to the toughest issues involved in meeting consumers' needs sustainably. She and her colleagues have helped more than 60 Fortune 500 businesses and various U.S. government labeling programs, including U.S. EPA's Energy Star and the USDA's new USDA Certified Biobased label, develop and launch exciting new products and create credible and profitable strategies for reaching mainstream green consumers.
Ottman is the author of the newly released, The New Rules of Green Marketing: Strategies, Tools and
Inspiration for Sustainable Branding
There is no charge for this event. Please download the Registration Form
Please download the Map