Toshiba Home Appliances - Pay Per Use

PSS strategy:

Details of Product Service: The only details found on this product service, are those on the link at the bottom of the page. There is no mention of it in the Toshiba annual report under Home Appliances. The product service system looks interesting as it has a rental package for a group of home appliances, but the lack of data makes it difficult to analyse the financial, social and environmental impacts.


Stakeholders and Relationships: No details are given on other stakeholders, but it is likely that the following does exist



Environmental: Since no indication is given on what happens to the appliances after a contract is completed it is difficult to tell whether this product service is good or bad environmentally. The contract of 2 to 4 years is considerably less than the average life of such appliances in Europe. Even in Japan the life span is still higher than 2-4 years for those type of products. If those products are updated/reworked and reused for rental there could be large environmental benefits. However if they are disposed of, then the shorter life cycle is likely to be detrimental environmentally. Other influences are:


Potential Market:


Toshiba Appliance Rental Service Targets People Living Alone