Background
Engaging Creative Industries in the sustainability journey offers a wealth of opportunities to combine lower environmental load while increasing value for customers and users. The lecture will provide a range of ideas for creative professionals based on the presenters many years of thinking and practice. The talk will address a range of key issues, including:  

• What are the 'green' priorities?
• What is the relationship between 'green', money and customer value?
• How to implement 'green' in a simple way?
• How 'green' contributes to creativity?
• How should 'green' be organised?

Ab will share experiences from his 650 page book 'Adventures in Eco-design (1993-2007)' and highlight a number of practical cases of how Philips Consumer Electronics (PCE) have addressed the above questions. In parallel, he will provide specific examples of how PCE have dealt with issues like energy reduction, materials, packaging, transport and recycling in product creation. Experience will also shared on how to organise and apply environmentally considered product development (eco-design) within companies. Ab Stevels has more than forty years of experience in the electronics industry. In the last 15 years he has worked in the field of applied eco-design, the management of "green" in industry and in recycling. His main achievement has been to make eco-design work in practice in the electronics industry. In parallel, to his work within Philips has been (and is) Professor for Applied Eco-design at Delft University for over a decade. Ab has also held a range of visiting professorships at world class universities including Stanford (US), Tsinghua (China), Vienna (Austria) and Georgia Tech (US). His outreach activities have included more than 180 publications, and numerous keynote seminar and conference presentations. This has made Ab one of the most sort after eco-design experts in the world being frequently consulted by industry, national governments, the European Commission and universities.
Ab was also awarded an honourary masters degree from University for the Creative Arts in 2007.

Agenda

2.30 Registration
3.00 Introduction
       Martin Charter, Director, The Centre for Sustainable Design & eco-i net
3.10 Sustainability – Opportunities for Creative Industries
       Professor Ab Stevels, Design for Sustainability Lab, Delft University of Technology, Netherlands
4.00 Question & Answers
4.30 Drinks & networking
6.00 Close

'Adventures in Eco-design (1993-2007)'
Each delegate will receive a free copy (on CD) of 'Adventures in Eco-design (1993-2007)'.

Fees
There is a fee of £10.00

Venue
The University for the Creative Arts at Farnham offers specialist teaching and research in a range of art, design, cinematics and communications areas. The Farnham campus is situated 50 minutes by train from London Waterloo, with both London airports within easy reach (Heathrow via the M3, M25 and M4, and Gatwick via the M25 and M23).
Please click here for map and directions

Accommodation
Please click here for a list of accommodation in Farnham

Registration Form
Please click here for a Registration form

For Further information contact:
Administrator
The Centre for Sustainable Design
University for the Creative Arts at Farnham
Falkner Road, Farnham, Surrey
GU9 7DS

Tel: +44 (0) 1252 892772
Fax: +44 (0) 1252 892747.  
Email: cfsd@ucreative.ac.uk 
Website: http://www.cfsd.org.uk

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