Circular and Regenerative Design

Zoom Webinar
16th May 2024
2.00 – 4.00 PM CET (1.00 – 3.00 PM BST)

Webinar Video Recording

Organised by:

The webinar is a side event of World Circular Economy Forum


The webinar will be led by Professor Martin Charter and Dr Patrick Schröder with invited speakers focused on circular and regenerative design (CRD) and product circularity (PC). CRD is design that encourages the use of non-toxic, renewable materials, and seeks to restore and improve the natural environment while also providing benefits to society. The aim of CRD is to put design to work as positive force to repair, restore and regenerate natural and human systems based on intelligence, learning and autonomous approaches. CRD and PC are newly evolving in commercial design and development (D&D) practice – at product/service level. Furthermore, the potential applications of regenerative design and materials to technical products such as electronics or machinery are currently underexplored.

The event will: bring together design and development (D&D) practitioners, industry stakeholders, policymakers and other experts to discuss the state-of-the-art in CRD and PC; provide insights into how CRD and PC is understood by industry and experts; identify implementation barriers; share expert knowledge, highlighting gaps in current design and development practices; and potentially contribute to new methodologies that might be used in D&D, PC and measurement. Finally, the event will explore the policy and standards context/implications including Ecodesign for Sustainable Products Regulation (ESPR).

The webinar builds on WCEF2024 Accelerator Session on 18th April 2024, a webinar organised with WCEF on 11th July 2023 and an expert workshop held with Royal Society of Arts on 29th January 2024.

Agenda *

2:00 – Welcome and Introduction
Professor Martin Charter, Director, The Centre for Sustainable Design ®, UCA

2:15 – Principles of Circular and Regenerative Design (CRD) and recent EU policy developments
Dr Patrick Schröder, UCA and Chatham House

2.45 Apple: Longevity and Circularity by Design
Jonas Dreger, Senior Manager, Strategic Engagement, EMEIA, IEI, Apple

3.15 Policy and regulatory frameworks supporting CRD
Martin Policar, Policy Officer, DG RTD – B1 Green Transitions, European Commission

3:45 Discussion & Q&A
Participants ask questions to the speakers

4:00 Close

* Programme may be open to change


The event is free of charge, but you need to register via by sending your name, job title, and organisation. On receipt, you will be sent instructions to join the webinar.

Further information

Ros Carruthers
The Centre for Sustainable Design ® 
Business School for the Creative Industries
University for the Creative Arts