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NETWRK
for Electronic Product Design
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CfSD Conferences and Networks
page. | NEPD Homepage | Online
conference
Workshop 1: A prototype Lifecycle Analysis
(LCA) tool for electronics companies
Tim McAloone, Cranfield University
Phillip A Goggin, Goldsmiths' College
Leigh Holloway, Sheffield Hallam University
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INTRODUCTION
Irrespective of the products we are designing,
materials selection is an important and integral part of the process. Traditionally,
materials selection has been concerned with such properties as strength,
stiffness, weight, electrical conductivity, heat resistance etc, but recently
environmental concerns have been introduced into the design agenda.
It is possible to view the materials selection process from two angles.
Firstly, careful materials selection can be seen as imperative if the many
restrictions placed on it by legislation, standards, customers and competition
are to be dealt with. (Examples of this are duty of care; standards set
by BS7750/ISO14001; rising landfill prices, etc.)
On the other hand, the materials selection process could be viewed as an
opportunity for the organisation to reduce materials costs, simplify its
designs and manufacturing processes, ensure product durability for multiple
life-cycles, and so on. It is up to the individual organisation to decide
whether this process should be a threat or an opportunity.
However, designers already have to deal with large amounts of data involved
with materials selection and the introduction of environmental concerns
runs the risk of increasing this workload further still. It is important
to remember, though, that this stage of the product development process
is in any case quite significant, as the materials chosen for a product
will influence its processing, use, re-use, disposal, recycling, etc. Thus
there is certainly a need for help with the materials selection process,
be it in the form of spreadsheet tools, knowledge-based systems or workbooks.
MATERIALS SELECTION TOOLS
Currently the materials selection tools which do exist are almost exclusively
computer-based (spreadsheets, database models, etc) which enable the large
amounts of data involved in environmental design to be manipulated quickly
and reliably. Strictly speaking, however, existing tools are not true materials
selection tools as all they do is perform limited life-cycle analyses of
a specific material and are seldom powerful enough to make informed judgements
about the choice of one material against the next. None of the packages
presently available actually advises the designer on the use of a certain
material; at this stage it is still up to the designer to make the final
decision.
Materials selection tools will most likely be developed using the technologies
of artificial intelligence and expert systems. Such computer techniques
allow the inclusion of advice in selection. Designers can then specify
the properties that are required of a material (eg: light, stiff, electrically
insulating, resistant to acid) and the system will then forward a list
of materials suitable for that application in descending order of 'environmental
friendliness'.
BARRIERS TO MATERIALS SELECTION
Depending on your company's strategy, the question of the materials you
are allowed to choose may be difficult.
Certainly there are strategic decisions that need to be made before materials
are selected. For example, no materials selection tool can account for
the fact that it may advise the designer to use materials which are not
being used in other products being manufactured by the same company. When
the products are collected at 'end of life' the resulting incompatibility
of materials could make it very difficult to recycle the product. Other
factors such as cost, etc will also come into the equation and will certainly
influence the selection of materials.
On a company-wide basis the use of computerised, environmentally-based
selection tools is a very complex matter. Corporate strategy, present infrastructures
and many other factors will influence materials selection. Currently, it
may be safe to say that the key role of these tools is to raise issues
in the minds of the design team, some of which may help in the development
of innovative design solutions, while others may influence company strategy.
STRATEGIC ISSUES AFFECTING MATERIALS SELECTION
The company itself must decide its own strategy before tackling the materials
selection process. For example, a company that is going to manufacture
a product to last over multiple life-cycles, with modules that can be added
to upgrade it, would be very likely to use quite different materials from
a company which manufactures a short life-time, disposable, easily recyclable
product which is constantly being replaced due to the fact that it is becoming
more efficient with each product release. In the end, who is to say which
is the best solution? Only the company can know, following the use of some
simple guidelines and existing tools.
' Trade-offs ' must be made by the organisation between the issues of performance
vs aesthetics vs environmental impact vs cost. An antique chair is understood
to get better with age, but will not have used the cheapest possible materials
at the outset, and may indeed not look as smart as a new, off-the-shelf
piece of office furniture, ergonomically designed and tested. So maybe
there are lessons to be learned here about the perception of the consumer,
and how indeed this perception may be changed so that future products with
more environmentally sound materials are seen to be ageing well, rather
than becoming tatty and in need of replacement.
The value of the tools currently available must not be overlooked. In most
cases consideration of environmental effects (provided that the data and
methods use are reasonably accurate) is better than no consideration at
all.
SUMMARY
Materials selected for electronic and electrical products depends upon
a number of primary concerns: quality; appearance; cost; and, increasingly,
environmental criteria. Choosing materials which fulfil these requirements
appropriately requires decisions based on trade-offs which are sometimes
complex. The process becomes even more difficult when considered in the
context of the range of environmental product strategies available to companies.
This introduces other dimensions into the design activity, conditioned
by time, user behaviour and perceptions of quality. These dimensions relate
to products that may be used over extended periods; or are designed to
be recyclable or to incorporate recyclable materials, or are produced from
reused or remanufactured components realised in a form that facilitates
upgrading; or which are designed for a long life supported by various service
agreements or guarantees.
These approaches can all reduce environmental load, but each requires decisions
that extend well beyond merely selecting materials with superior environmental
performance. A fully resolved ecoproduct strategy is therefore needed to
fully inform materials choice.
Companies that become responsible for their products over their entire
life - as indicated in the Producer Responsibility Obligation with its
associated future costs - need to identify opportunities to reduce liability
and recover the greatest financial value. In this regard, moving from 'disposable'
to 'recyclable' can reduce waste liability but also introduces a financial
burden related to operating a recycling scheme. Recovered costs from recycling
materials are relatively small in comparison with the initial retail value
of the product in question.
This suggests a need to shift ecoproduct strategies much nearer to the
point where the product or its components are in a state closest to their
highest value, ie in their complete form, as indicated below.
Figure 1: Whole-cycle ecoproduct strategies
Such a hierarchy of value moves from recycling materials to remanufacturing
components; to reusing parts in their returned state; thence to reconditioning
complete products; and, ultimately, to realising greatest financial value
per product in the field through extended service agreements, with upgrading
and visual updating as options.
Not only does this fit well with European and UK Waste Management Strategy
and alleviate future liabilities, it can also improve long term financial
return. Key to the success of this scheme is an understanding of how users
perceive materials quality over the lifetime of a product.
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