Circular Cricket Gear from Concept to Production

[DC Cricket] is a partnership between UCA and Decathlon. The partnership will focus on the design and development of circular cricket gear by integrating circularity principles into Decathlon’s cricket gear design, manufacturing and performance requirements.

Background

With cricket being the world’s second largest sport, [DC Cricket] addresses a significant gap in sustainability of the sport by focusing on circular design for cricket gear—an area that remains under-researched despite between 100-300 million people participating in the sport recreationally/professionally. By partnering with Decathlon’s design and development team in India, the project leverages a major global brand’s influence to promote the use of recyclable, repairable, and more environmentally responsible materials. With Decathlon’s, global market positioning within the sports sector and UCA’s CfSD’s expertise in sustainable design, this collaboration has the potential to drive large-scale change in how sports equipment is produced, used, and disposed of.

The partnership will focus on the design and development of circular cricket gear by integrating circularity principles into Decathlon’s cricket gear design, manufacturing and performance requirements. It is anticipated that the result of the collaboration will be an impactful, scalable model for reducing environmental impact through cricket gear manufacturing, which could also influence other industries.

[DC Cricket] is funded by the University for the Creative Arts UKRI/AHRC Impact Accelerator award.