Sustainable Innovation & Design: Executive Briefing

Sustainable Innovation & Design: Executive Briefing

26th November 2009
12.30 - 2.30
UCA Farnham

Organised by: The Centre for Sustainable Design


There are an increasing range of drivers requiring companies and design agencies to raise awareness and develop strategies to reduce the environmental impact of product design and development. These include climate change, materials shortages, customer pressure, green procurement, requests for product-related environmental information and increases in the price of energy. This is leading forward thinking companies to explore opportunities to 'green' both existing and new products through reducing energy, packaging and materials and increasing recyclability and longevity throughout the lifecycle.

Some of the benefits of sustainable design include:

The workshop will help companies and designers understand the terminology and methodologies associated with sustainable design and will be backed up with a range of practical examples illustrating business benefits. The session will be led by Martin Charter who established The Centre for Sustainable Design in 1995 and has a background in 'business sustainability' going back 20 years.


The event is targeted at companies with less than 250 employees based in Surrey, Hampshire, Isle of Wight, E & W Sussex, Berkshire, Buckinghamshire, Oxfordshire, Kent and Milton Keynes. The workshop will be suitable for Managing Directors, Marketing Directors/ Managers, Product Development Directors/Managers, Head of Engineering, Head of Design, Head of Innovation, Product Designers, Design Engineers and Consultants.


12.30 Registration, buffet lunch & networking

1.15 Sustainable Innovation & Design

Martin Charter, Director, The Centre for Sustainable Design, UCA Farnham

1.45 Discussion

2.15 Coffee/networking

3.00 Close


The workshop is free of charge. Please complete the registration form below and return it to Ros Carruthers on or on fax on 01252-892747.


Martin Charter is the Director of The Centre for Sustainable Design at University for the Creative Arts (UCA) and a former Visiting Professor of Sustainable Product Design at UCA before joining full-time. Since 1988, he has worked at director level in 'business and environment' issues in consultancy, leisure, publishing, training, events and research. Prior to this he held in a range of management positions in strategy, research and marketing in gardening, construction, trade exhibitions, financial services and consultancy including Save & Prosper Group, Reed International, Creative Marketing Group and Kiveton Park (Holdings) Ltd.  Martin was the launch Director of Greenleaf Publishing, Marketing Director at the Earth Centre, former co-ordinator of one the UK's first green business clubs, more recently he ran a regional network on green electronics and currently he directs a network focused on eco-innovation. Martin is former editor of the Journal of Sustainable Product Design, The Green Management Letter and Greener Management International (GMI) and is presently a member of the Editorial Boards of GMI, International Journal of Sustainable Engineering and International Journal of Sustainable Design. Martin is a member of international advisory board of CARE electronics network, judge on the Association of Chartered & Certified Accountants (ACCA) sustainability reporting awards (2001-2007) and a member of South-East England Development Agency (SEEDA) Waste Market Development Group, BREW South-East advisory board and was an assessor on the Department of Trade & Industry (DTI) Technology Programme. Martin has previously been an advisor on sustainable innovation to Hampshire's Natural Resources Initiative, an advisory board member of the Sustainable Trade and Innovation Centre (STIC), SEEDA's Environmental Technology Taskforce and a member of the UK Design Museum's judging panel of Design Sense. Martin is presently convenor of ISO 14006 (eco-design management systems) and was the previous UK expert to both ISO and BSI groups on 'Integrating Environmental Aspects into Product Development' (ISO TR 14062). Presently, Martin also sits on sustainability advisory boards of P&G and InterfaceFlor in Europe. He is a regular international conference speaker and author and editor of various books and publications including Greener Marketing (1992 and 1999), The Green Management Gurus [e-book] (1996), Managing Eco-design (1997), Sustainable Solutions (2001) and System Innovation for Sustainability (2008). Martin has an MBA from Aston Business School (UK) and postgraduate diploma in marketing.

Registration Form