Marketing Your Eco-Products Workshop

Background

There are growing market opportunities for companies that are developing and/or have developed innovative environmental products and technologies. However there are many challenges in convincing prospective customers to recognise the value of greener product performance and move towards purchasing or specifying innovative products. This leaves many start-ups, inventors and entrepreneurs asking how to pursue greener marketing successfully. The workshop will focus on company needs and be highly interactive. A range of key questions will be addressed including:

What is your unique selling proposition (USP)?
How best to promote your product?
Who are you targeting in the marketplace?

The Workshop will tackle the above and other questions through a practical presentation, facilitated discussion using the 10 Ps model and exercises focussed on your eco-products.

Who should attend Marketing Your Eco-Products?

The workshop is targeted at the needs of companies with less than 250 employees based in Oxfordshire, Buckinghamshire, Hampshire, Isle of Wight, West Sussex, East Sussex, Kent, Berkshire or Surrey that produce low carbon, resource and water efficient products/technologies. The event will be particularly relevant to CEOs, MDs, Marketing Directors, Directors, Innovation Directors and Inventors.

Benefits of attending

Networking with other companies
Insight into making Greener Marketing more successful
Identification of new business opportunities
Recommendations for marketing your eco-products

Agenda

08.00: Registration
08.30: Marketing your Eco-Products
Martin Charter, Director, The Centre for Sustainable Design, UCA
Co-author of ‘Greener Marketing’ and ‘Marketing and Sustainability’
09.30: Facilitated workshop using 10Ps to guide discussion on marketing your eco-products
10.45: Practical Exercises
11.45: Summary of Learning
12.15: Recommendations for Action
12.30: Lunch

Booking

To book your place please email Ros on rcarruthers.t1@ucreative.ac.uk or complete and forward back the completed registration form below. Places are limited so book early.

Download booking form

Map & Directions

Please download Map

SUSCIN: More Free Events & Support

Please the visit website www.suscin.org.uk

GreenThink 'green' innovation workshops may be of particular interest - see www.cfsd.org.uk/sids/greenthink

Organised by:

Our Funders

SUSCIN has been funded by South East England Development Agency (SEEDA) and European Regional Development Fund (ERDF) as part of the South East ERDF Competitiveness Programme 2007-2013.

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