There are growing market opportunities for companies that are developing and/or have developed innovative environmental products and technologies. However there are many challenges in convincing prospective customers to recognise the value of greener product performance and move towards purchasing or specifying innovative products. This leaves many start-ups, inventors and entrepreneurs asking how to pursue greener marketing successfully. The workshop will focus on company needs and be highly interactive. A range of key questions will be addressed including:

The Workshop will tackle the above and other questions through a practical presentation, facilitated discussion using the 10 Ps model and exercises focussed on your eco-products.

Who should attend Marketing Your Eco-Products?

The workshop is targeted at the needs of companies with less than 250 employees based in Oxfordshire, Buckinghamshire, Hampshire, Isle of Wight, West Sussex, East Sussex, Kent, Berkshire or Surrey that produce low carbon, resource and water efficient products/technologies. The event will be particularly relevant to CEOs, MDs, Marketing Directors, Directors, Innovation Directors and Inventors.

Benefits of attending


Registration and Networking
Big Picture: Trends and Issues
12!s + 10Ps + 5Is + 8Cs
Practical Exercise: 10Ps
Lunch and Networking
20 Rules
10 Lessons for Sustainable Innovators
Action Plan
Discussion and Lessons Learnt

What delegates say about the course

"A must for any SME looking into Green products or services."
Director, Solarpack (UK) Ltd

"Useful to mix with peers and have peer group challenges and reviews."
Managing Director, Strategic Management Partners

"Very well presented very informative."
Managing Director, Lion Commercial Cleaning Ltd

"Lots of food for thought!"
Managing Director, Footprint Communications

"An expert on his home ground! Brilliant."
Managing Director, The Olive Consultancy

"Very useful - interactive involvement essential."
Director, Hampshire Ltd

"The workshop has helped me evolve my perception and understanding of this segment of business."
Director, Sustainables4u

"This workshop is a great way to meet up with like minded people to share ideas on how to market green products/services."
Marketing and Sales Consultant, Carbon Footprint Ltd

"Thought provoking and very good promotion for green thinking."
Marketing Manager, Adventure Nepal

"Structure and clarity in marketing."
Director, Majimoto Ltd

"Sharpened our thinking on processes re marketing."
Marketing Officer, Treebox


To book your place please email Ros on or complete and forward back the completed registration form below. Places are limited so book early.

Download booking form

Map & Directions

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SUSCIN: More Free Events & Support

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Our Funders

SUSCIN has been funded by South East England Development Agency (SEEDA) and European Regional Development Fund (ERDF) as part of the South East ERDF Competitiveness Programme 2007-2013.

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