Innovation for Sustainability

Innovation for Sustainability
a new paradigm for business leadership
2 day course
8th-9th September 2008

University for the Creative Arts

Organised by: The Centre for Sustainable Design

The growing global concern over climate change, resource productivity and more broadly  sustainable development calls for new rules for innovation. A sustainable, low carbon economy will require a paradigm shift in thinking and doing. Time is short and the clock is ticking. A global sustainability strategy often focuses on risks and compliance, however the imperative for change requires new approaches to strategic business development and product innovation. Customers – whether they are consumers, retailers, businesses or government – are demanding sustainable solutions. Organisations must Adapt or Die. Innovation for Sustainability will inform and inspire, helping delegates to understand global trends, threats, and opportunities. Delegates will create their own personal and corporate route map for sustainable innovation and effective strategies for implementation.

To raise levels of understanding among the delegates of a new vision for innovation within a Corporate Sustainability Strategy. To highlight emerging risks, threats and opportunities associated with global environmental and social trends. To present successful cases and deliver practical tools for development and implementation of sustainable innovation strategies.

Who should attend
Innovation for Sustainability is a two day training course that has been designed for business executives, marketing managers, innovation managers and sustainability/CSR/environmental managers that are exploring strategies to develop and implement sustainable innovation.

Programme overview

Day 1: The competitive advantage of sustainable innovation
Sustainability is not just matter of compliance or risk management associated with toughening legislation, rising energy and resource prices, demanding customers and complex supply networks. Industry knows that there is competitive advantage through proactive action – however, translating sustainability threats in opportunities remains businesses biggest challenge. Day 1 will focus on understanding these challenges enabling delegates to develop a clear picture of the real drivers and identify new market opportunities for sustainable business models, technologies, products and services

Day 2: Implementing sustainable innovation
To embed sustainable innovation means understanding and mapping the complex organisational issues related leadership, corporate culture and motivation.  Day 2 will highlight cases and examples of inspirational approaches to sustainable innovation including both corporate, and eco and social entrepreneurship models. The facilitators will then work with delegates to develop their own personal and corporate route maps to sustainable innovation

Course Programme

Day 1

9.00am – 10.00am

Introduction and presentation

10.00am – 11.00am

Session 1
Sustainability Radar:
  • Trendspotting
  • Global perspective

11.00am – 11.15am

Coffee break

11.15am – 12.45pm

Session 2
Sustainability Radar:

  • Defining risks, threats and opportunities

12.45pm – 1.15pm


1.15pm – 2.45pm

Session 3
Sustainable Innovation: Identifying organisational barriers and obstacles

2.45pm – 3.00pm

Coffee break                                                                      

3.00pm – 5.00pm

Session 4
Sustainable Innovation: Identifying organisational barriers and obstacles


End of session and drinks

Day 2

9.00am – 11.00am

Session 1
Sustainable Innovation: Ideas, case studies and examples

11.00am – 11.15am

Coffee break

11.15am – 12.45pm

Session 2
Sustainable Innovation: Making it happen!

12.45pm – 1.15pm


1.15pm –2.45pm

Session 3
Sustainable Innovation: Developing personal and corporate route-maps

2.45pm – 3.00pm

Coffee break

3.00pm – 5.00pm

Session 4
Summing up, conclusions and lessons learnt


End of session

Martin Charter
The Centre for Sustainable Design
University for the Creative Arts, Farnham, Surrey, UK
Gary Waterworth Owen
ResponseAbility Alliance, UK

Traditional innovation classes totally ignore or give little attention to sustainability concerns. This course gives a comprehensive insight in sustainable innovation and is based on the facilitator’s extensive international business sustainability experience that has involved the delivery of hundreds of innovative programmes, conferences, workshop and training courses. By attending the course, delegates will:

  • Think about innovation from a new perspective-one that will help drive sustainable growth within their organistations.
  • Obtain unique inputs that make sustainable innovation possible.
  • Discover hidden opportunities for disruption, new market creation and core market growth-well before competitors do.
  • Identify which ideas, technologies and acquisitions have the greatest potential for creating sustainable customer value.

The course includes a range of features:

‘State of the art’ thinking and facilitation will be accompanied by unique training approaches grounded with practical case histories and examples. There will be presentations, individual and group exercises, use of a range of tried and trusted training approaches including unique creative triggers.

The University for the Creative Arts at Farnham offers specialist teaching and research in a range of art, design, cinematics and communications areas. The Farnham campus is situated 50 minutes by train from London Waterloo, with both London airports within easy reach (Heathrow via the M3, M25 and M4, and Gatwick via the M25 and M23).
Please click here for map and directions


Please click here for a list of accommodation in Farnham

Both days = £995.00
Please note VAT is not applicable to the above fee (VAT exempt)
Registration form

For Further information contact:
The Centre for Sustainable Design
University for the Creative Arts at Farnham
Falkner Road, Farnham, Surrey

Tel: +44 (0) 1252 892772, Fax: +44 (0) 1252 892747.  
Email:  Website:



Organised by:


[Back to Top] [CfSD Home] Sustainable Innovation main page