Creative Industries Foresight 2030

27th April 2021: 11.00 – 12.00 BST (12.00 – 1.00 CET)

Organised by The Centre for Sustainable Design (®) at the Business School for the Creative Industries at the University for the Creative Arts

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COVID-19 has shown how essential the Creative Industries (CI) are in lifting the mood of the nation at a time of tremendous uncertainty. However, successive lockdowns have inflicted a heavy burden on the millions working in the Creative Industries in the UK. What will be the long-term impact? What policies are needed to handle this new environment, and the next pandemic.

In 2020, The Business School for the Creative Industries (BSCI) at the University for the Creative Arts (UCA) completed the first foresight report to explore the CI in 2030, and the links to Sustainability and Industry 4.0. The report documented trends changing the CI landscape in the UK leading to 2030, and revealed the extent to which Sustainability and Industry 4.0 were already having an impact on the UK CI. At the beginning of 2020 the UK CI were at the forefront of local, regional and national economic growth in the UK. The trend was for the CI (and the ecosystem around them) to become more important to the UK economy over the coming decade. However, the authors noted that the UK CI were already starting to deal with the uncertainty and fall-out caused by the COVID-19 pandemic, and the ever closer UK transition out of the European Union.

A year has passed, and authors Professor Martin Charter, Director, The Centre for Sustainable Design ®, BSCI at UCA and Dr Trevor Davis, Managing Director, Trevor Davis & Associates, have updated the report to show the scale of changes in this dramatic year (for example, the pace of digitisation). There have been difficult challenges, but also success stories that need to be shared. Many of the trends in the original report hold true, and have been joined by new ones such as the rapid decline of famous high-street brands and the expansion of ecommerce. Key recommendations for policy changes put forward in the original report have become more urgent in the ‘new normal’.

In this United Nations (UN) International Year of Creative Economy for Sustainable Development in 2021, the authors’ believe that to maintain the UK status as a global player, there is a need to develop specific policies related to the CI, Sustainability and Industry 4.0 that will boost recovery and regeneration, and tackle systemic issues as well as emerging trends.

The webinar will present and discuss the key issues highlighted in the updated report.



The event is free of charge but you need to register via by sending your name, job title and organisation. On receipt you will be sent instructions to join the webinar.


Funding for the report was received from Research England: Research England is part of UK Research and Innovation, a public body funded by the UK government. For more information visit or

Further information

For more information contact:
Ros Carruthers
The Centre for Sustainable Design ®
Business School for the Creative Industries
+44 (0) 1252 892772