Sustainability, Cricket Gear and Clothing

New Research & Insights

Final Webinar
6th July 2022 10.00AM – 11.00AM
Online via Zoom

Introduction

The Centre for Sustainable Design at UCA Business School is completing ongoing research into the sustainability of cricket gear and clothing building on an earlier stakeholder report. This webinar will provide key findings from two research projects that have been running between January and June 2022 and builds on the webinar covering the interim findings. The goals of the research were to:  

Webinar objectives

Key findings

Programme

10:00 Introduction

Professor Martin Charter, Director, The Centre for Sustainable Design (CfSD), Business School for Creative Industries (BSCI), UCA

Chris Whittaker, Chair, BASIS

10:05 Interim research findings

Tom Clark, Principal, Tom Clark & Associates

Joanna Czutkowna, Director, IWST & PhD candidate, CfSD, BSCI, UCA

10:25 Group discussion

Facilitated by Professor Martin Charter, Director, CfSD, BSCI, UCA

Key questions to be addressed

  • What is the size of the market for bats, balls, personal protective equipment (PPE) and clothing (value or number of items) in England Wales?
  • What is the average life of cricket gear and clothing, by type and by age and level of players? Is there a trend towards shorter life with lower quality products, sponsor requirements, etc?
  • What is the main growth area in demand for cricket gear and clothing in England and Wales?
  • What is estimated to be the average life of cricket gear and clothing, by age and level of players? Is there a trend towards shorter life with lower quality products, sponsor requirements, etc?
  • Where do recreational players buy cricket gear and clothing?
  • What are the barriers to sustainability being considered and incorporated in the design and development of cricket gear and clothing?
  • What are the obstacles to using natural fibres and polymers (other than polyester) in the development of cricket clothing? How much cricket gear and clothing do manufacturers, clubs, players and other stakeholders donate to reuse schemes?
  • What happens to cricket clothing in England and Wales at the “end of life”?
10:55 Summary

Facilitated by Professor Martin Charter, Director, CfSD, BSCI, UCA

11:00 Close
   

Audience

The webinar is targeted at producers, retailers and distributors of cricket gear and clothing, county cricket clubs and administrators

Registration

The event is free of charge but you need to register via mcharter@uca.ac.uk by sending your name, job title and organisation. On receipt, you will be sent instructions to join the webinar.

Further information

For more information contact:
Professor Martin Charter
The Centre for Sustainable Design ®
Business School for the Creative Industries
UCA
mcharter@uca.ac.uk

Acknowledgement

The two research studies are being funded through the Strategic Priorities Fund delivered by Research England. Research England is part of UK Research and Innovation, a public body funded by the UK government. For more information visit www.ukri.org or re.ukri.org