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seeba Global Resource CfSD Logo

Smart eco-Design – Electronics

In-house training programme

A programme focused on the eco-design
requirements of electronics companies


Organised By:

seeba. The electronics programme for The Centre for Sustainable Design.
Lawn mower


In-house, University for the Creative Arts, Farnham, or other specified venues.

Course Leaders :

Martin Charter, Graham Adams and Vic Clements.

Smart eco-Design – Electronics

Major challenges are starting to emerge for electronics, manufacturers, assemblers and ‘systems integrators’:

  • How to respond to legislative and customer pressures for improved eco-design and ‘End of Life’ Management (EOLM)
  • How to organise, manage and implement eco-design, environmentally-considered Supply Chain Management (eSCM) and EOLM programmes.

Increasingly, companies will need to develop a radar to monitor the specific drivers and issues facing the sector:

  • Worldwide legislation: the ‘clock is ticking’ in relation to the WEEE, RoHS and the EuP Directives plus the passing of the HARL and GPL in Japan
  • Greener customers: there is increasing awareness of environmental issues amongst certain domestic, ‘business to business’ and governmental customers.
  • Competitive pressures: Ministry of Economy Trade & Industry (METI) in Japan has formed a high level eco-design committee and is creating a partnership between business and academia to encourage, support and promote R&D and networking in eco-design in the electronics sector.
  • Corporate Responsibility: Many companies are now realising the complex linkages between corporate reputation, brand value and social, financial and environmental performance
  • Supply chains: increasingly a range of groups are becoming interested in the ‘world behind the brand’ and the importance of understanding sustainability issues in supply chains and often, outsourced manufacturing.

With increasingly complex supply chains in the electronics sector there is a need to develop cross-functional approaches if eco-design and EOLM strategies are going to be effectively formulated and implemented. To make eco-design happen will require the involvement of a range of business functions that will often have very little experience and knowledge of eco-design. The challenges for engineering, design, marketing, procurement and environmental functions will include developing products, services and systems that take account of eco-design principles:

  • Design for dismantling
  • Use of fewer components
  • Use of fewer plastics
  • Use of recycled materials
  • Use of smart, greener materials
  • Removal of hazardous substances
  • Increased functionality
  • Increased energy efficiency
  • Dematerialisation.

Companies will need to develop strategies and structures to manage eco-design with clear goals and objectives. This is likely to require the development of new tools and processes, with an emphasis on awareness raising and training of multi-disciplinary teams.

The Centre for Sustainable Design (CfSD) has produced a series of twelve training modules focused on the eco-design needs of the electronics sector. The training materials were built on the lessons learnt from working with large and small companies within the ETMUEL project ( which attracted over 400 companies to eco-design training and workshops. The unique element of Smart eco-Design™ is its connection to the centre’s regional, national, and international research, workshops and company networking. Training materials are constantly updated to ensure that they remain up to date, cutting-edge and tuned to industry needs.

The programme is delivered by experienced trainers based on companies’ needs. The courses are designed for cross-functional teams combining awareness-raising, skills development and practical exercises and can be customised to individual requirements, time and budgetary constraints. Courses have been delivered for a range of companies and organisations including BCSD (Taiwan), Cable & Wireless, Epson-Seiko (Taiwan), ETC (Taiwan), Sony, BAE Systems, Lanarkshire LEC, PERA, Rajiv Gandhi Foundation (India), Racal and CH&K.

Training courses can be organised at the client’s premises or at CfSD in Farnham, Surrey in the UK
50 minutes south of London by train or 60 mins by taxi from Heathrow).

The programme includes a rich mix of lectures, videos, exercises and discussions drawing from a unique collection of environmentally considered products.

The action packed courses provide analysis of drivers, tips on how to manage the process and develop solutions. This is followed by practical examples and exercises designed to facilitate cross-functional working and create greener products, services and systems.

Who should attend

Training can be provided for cross-functional teams or groups of specific managers, eg. design engineers, environmental managers or supply chain executives. Customised workshops have been organised for a range of companies including a television assembler, medical equipment manufacturer, component designer and a telecommunications company. Programmes are focused on management/technical awareness-raising and eco-design skills development. Smart eco-Design – Electronics is ideal for:

  • Managing directors
  • General managers
  • Sustainable development directors
  • Environmental directors
  • Environmental managers
  • Environmental coordinators
  • Environmental affairs directors
  • Environmental affairs managers
  • Environmental advisors
  • Environmental coordinators
  • Environmental consultants
  • R & D directors
  • R & D managers
  • Quality directors
  • Quality managers
  • Engineering directors
  • Engineering managers
  • Marketing directors
  • Marketing managers
  • Marketing consultants
  • Brand directors
  • Brand managers
  • Product development directors
  • Product development managers
  • Product designers
  • Design directors
  • Design managers
  • Design consultants
  • Design engineers


A key strength is the flexibility of Smart eco-Design – Electronics. Courses can be shaped around individual company needs, specific product portfolios and individual business functions eg. marketing, business unit managers, senior or middle management. Training programmes can also be organised transnationally. Costs will depend on the firm’s individual requirements and the location of training programmes.

Our courses offer a series of unique benefits:

  • Fast-track on understanding of eco-design issues
  • Experienced course leaders
  • Management and technical advise
  • Worldwide examples
  • Practical exercises to help you understand the finer points
  • Tools for product assessment and development
  • Flexibility – we can tailor to your business.

Smart eco-Design – Electronics has been created to support companies and individuals in creating awareness, knowledge and competence on the development of greener products, services and systems.

As new issues come on the agenda, the ability to adapt and move fast will become an increasingly important asset. This will mean a growing need to develop in-house eco-design capabilities.

Smart eco-Design – Course Details

Strategic overview                                              3 & 6 hours

Environmental law update                                   3 hours

Eco-design management                                    3 & 6 hours

Eco-design toolbox                                            3 & 6 hours

Lead-free soldering                                             3 hours

Controlling hazardous material content                 3 hours

Eco-marketing and communications                    3 hours

Eco-supply chain management                           3 hours

Eco-service development                                    3 hours

Eco-innovation                                                   3 hours

Sustainable solutions                                         3 & 6 hours

Supplier conference                                            3 & 6 hours

Strategic overview (3 & 6 hours)
This course provides an overview of product –related environmental drivers including recent legal developments in Europe. Secondly, this module gives an overview of eco-design management and supply chain issues supported by a range of case studies. Finally, there is a description of eco-design tools and a range of practical exercises.

Environmental law update (3 hours)
The module provides an update of the key EC and European national legislation as it affects the electronics sector. This includes detailed analysis of the WEEE, RoHS, EuP, IPP, REACH, and national WEEE.

Eco-design management (3 & 6 hours)
The session provides practical advice on how to manage eco-design in electronics companies. This is backed up by a range of tools and case studies.

Eco-design toolbox (3 & 6 hours)
The module gives an overview of different eco-design tools and the relevance to the product development process. This session also includes a range of practical exercises that enable participants to apply eco-design tools to company products.

Lead-free soldering (3 hours)
This module is designed to give guidance to those companies that have not yet completed the difficult, but essential transition to lead free products. It covers the soldering process and equipment, solder materials, testing, and implementation planning.

Controlling hazardous material content (3 hours)
Many materials and substances are being restricted or banned from use because of their environmental or safety impact. This module looks at the materials of biggest concern, where they are used, and how they can be designed out of products using alternative materials or design approaches.

Eco-marketing and communications (3 hours)
Product-related environmental drivers are discussed, followed by discussion of greener marketing considerations based on extracts from Martin Charter’s ‘Greener Marketing’ books (1992 & 1999 – Finally, product-related environmental communications issues are presented, including various practical tips to improve performance.

Eco-supply chain management (3 hours)
An overview of strategic environmental considerations is discussed based on recent research into Sustainable Supply Chain Management (SSCM). This is followed by examination of the key issues being faced by the electronics sector. Methodologies and tools are highlighted to help companies to manage the process.

Eco-service development (3 hours)
This provides an overview of new thinking on eco-service development and Product-Service Systems (PSS). Management strategies and approaches are backed up with case studies.

Eco-innovation (3 hours)
The workshop takes participants through a range of applied creativity exercises designed to generate ideas and team-working. The programme can be focused on problem-busting and/or maximising idea generation dependent on company requirements.

Sustainable solutions (3 & 6 hours)
The module is based on thinking developed by Martin Charter and Tom Clark drawing on a number of ideas highlighted in 'Sustainable Solutions (see and 'Sustainable Value' (forthcoming in 2004). The session focuses on wider issues relating to ‘quintruple bottom-line (QBL)’ considerations (environmental, financial, economic, ethical and social) of business sustainability with discussion over the emerging ‘new agenda’ and models that can help manage the process and produce more sustainable solutions.

Supplier conference (3 & 6 hours)
A programme can be developed for suppliers incorporating various aspects of the ten modules. Dependent on the level of understanding of suppliers, the course can be focused towards key priorities e.g. awareness raising of future drivers, management strategies or eco-design tools application.


Who are the organisers?

The Centre for Sustainable Design ( is a leading international research and training centre focused on organisational aspects of eco-design and sustainable product development. CfSD provides three core programmes: managing eco-design, sustainable solutions, and environmental communications. The Centre has initiated various events and workshops within the manufacturing sector and has a particular focus on electronics. CfSD is board member of the CARE and Strategic CARE projects (environmental R&D networks for the European electronics sector).

CfSD expertise focuses on:

  • Managing eco-design
  • Sustainable product development and design
  • Environmental communications.

There are various opportunities for collaboration:

  • Corporate partnerships
  • Training
  • Events
  • Consultancy
  • Research.


seeba is part of the CfSD and deals with producer responsibility within the electrical and electronics sector. When formed it was set up to just support the South East of England, but since it was found to be used by companies worldwide it has been decided to realign itself to that global marketplace.

seeba now organises workshops & training on a global basis both online and face to face. It provides via its extensive website information on eco-design, legislation, supply chain management and end-of-life management. seeba aims to help businesses and others cut through the confusion and obtain up-to-date information and know-how from industry experts and policy-makers on 'Producer Responsibility' developments affecting the electrical and electronics sector and related areas.

Schedule: Day 1

09.00 Registration

09.30 Strategic overview 1
            · Sustainability
            · Globalisation
            · Consumers

10.30 Coffee

10.45 Strategic overview 2
            · Producer responsibility
            · Integrated Product Policy
            · ISO TR 14062
            · Integration into ISO9001

11.45 Strategic overview 3
            · WEEE
            · RoHS
            · EuP
            · REACH

12.45 Lunch

13.45 Eco-design management 1
            · Structures
            · Systems
            · Obstacles

15.00 Coffee

15.15 Eco-design management 2

16.00 Exercises

16.30 Discussion

17.00 Close

Schedule: Day 2

09.00 Registration

09.30 Eco-design tools 1
            · Radar
            · SWOT
            · Think

10.30 Coffee

10.45 Eco-design tools 2
            · Snapshot
            · Spider
            · Wheel

11.00 Case study: X
            · Lifestyle Technology
            · Generation ‘Factor X’
            · Solutions Development

12.45 Lunch

13.45 Eco-design tools 3
            · Assessment
            · Priorities
            · Estimation

15.00 Coffee

15.15 Eco-design tools 4
            · Material reduction
            · Energy efficiency
            · Longevity

16.15 Exercises                                    

16.30 Discussion

17.00 Close

Schedule: Day 2

09.00 Registration

09.30 Product-Service-Systems
            · Research
            · Methodologies
            · Cases

10.30 Coffee

10.45 Eco-innovation
            · Vision
            · Boat
            · Perception

11.45 Product improvements 2
            · End of life
            · Supply Chain
            · Use

12.45 Lunch

13.45 Supply Chain Management
            ·‘State of the Art’
            · Tools
            · Key issues

15.00 Coffee

15.15 Marketing & communications
            · Strategy
            · 5Ps
            · 6is

16.15 Exercises                          

16.30 Discussion

17.00 Close

The above is a sample of a 3 day
Smart eco-Design – Electronics Programme
Timings and structure are subject to change on the day


Course Tutors:

Martin Charter

Martin Charter is the Director and Visiting Professor of Sustainable Product Design at The Centre for Sustainable Design at the Surrey Institute of Art & Design, University College. Since 1988, he has worked at director level in ‘business and environment’ issues in consultancy, leisure, publishing, training, events and research.

Prior to this he held in a range of management positions in strategy, research and marketing in gardening, construction, trade exhibitions, financial services and consultancy.

Martin is the former co-ordinator of one the UK’s first green business clubs for SMEs and presently also directs a regional network – seeba - focused on ‘producer responsibility’ issues.

Martin is presently editor of the Journal of Sustainable Product Design and was the previous editor of The Green Management Letter and Greener Management International (where he retains Editorial Board involvement). Other responsibilities include being a member of the Judging Panels of Design Sense (Sustainable Design Award) and ACCA’s corporate environmental reporting awards, former member of ISO and BSI groups on ‘Integrating Environmental Aspects into Product Development (ISO TR 14062)’ and member of international advisory board of CARE electronics network. He is the author, editor and joint editor of various books and publications including Greener Marketing (1992 and 1999), The Green Management Gurus [e-book] (1996), Managing Eco-design (1997), Sustainable Solutions (2001) and Sustainable Value (2004).

Martin has an MBA from Aston Business School in the UK


Graham Adams

Graham Adams is the co-ordinator or the South East Environmental Business Association (seeba) at The Centre for Sustainable Design at the Surrey Institute of Art & Design, University College. He has been the seeba co-ordinator since September 2002, and is responsible for organising the conferences and workshops, producing guidelines, plus the design and management of the seeba website.

In addition to seeba, Graham is a director of his own company PlesTech Ltd., ( specialising in the integration of eco-design into product launch. He is also a Senior Advisor to the Altran Technologies group of companies, working closely with Praxis, HIS, Altran Europe and Altran Technologies uk within that group. He sits on the advisory board of the environmental journal Re4view published by the Electrical Research Association.

Prior to joining seeba, he had global responsibility within the automotive electronics and computer sector of Motorola for developing the eco-design and environmental supply chain management systems and tools. He proposed and headed a cross industry team within the European trade association EICTA for a standardised method of materials declaration, and later this was expanded into a global initiative.

Graham is a chartered engineer and member of the Institution of Mechanical Engineers. He has had over 20 patents published during his career covering mechanical devices, electronics, fibre optics, and eco-design. He has worked in Germany for 7 years and 5 years in Spain, and has considerable experience in design, project and general management, quality and environmental management systems.  He is qualified as a lead auditor for ISO9001, QS9000 and ISO14001.


Vic Clements


Vic holds an MSc in Environmental Management and is an experienced Environmental consultant and businessman who as well as specialising in European Environmental Law and Eco-design, holds a BSc in Electrical Engineering, is a Chartered Electrical Engineer, EMC specialist and a recognised expert in European regulatory product compliance.

He has spent the majority of his time during the last three years interpreting and advising on the evolving requirements of the WEEE and RoHS directives and the growing field of Eco design. He is currently also serving on consultation panels and working groups for the DTI on WEEE, ROHS and EuP directives and is on the advisory board of the UK South East Environmental Business Association (SEEBA)

Prior to this he spent over thirty years in the communications and electronics industry providing consultancy and training in EMC, Safety and Regulatory Compliance, working for companies such as Plessey Ltd., Raychem Corp, Technology International and latterly RFI Global Zservices Ltd

Course materials

Binder of slides and other materials





Each delegate will receive a binder with of all material presented, for easy future reference. This includes:

  • Slides from all the presentations.
  • Checklists and other seeba documents used throughout the workshops.
  • Web addresses to the on-line tools discussed.


Enquiry form

Smart eco-Design – Electronics
In-house training

A key strength is the flexibility of Smart eco-Design – Electronics. 1, 2, 3 and 5 day courses can be shaped around individual company needs and specific product portfolios. Courses might be developed for individual business functions eg. marketing, business unit managers, senior or middle management. Training programmes can also be organised transnationally – all course leaders have experienced of working in North America, Europe and South-East Asia. Costs will depend on the firm’s individual requirements and the location of training programmes.


Programmes can be organised at company premises, The Centre for Sustainable Design or in other appropriate locations worldwide as agreed.

To reach the University for the Creative Arts at Farnham select the Location page


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