Marketing Wisdom
Debates about the social and environmental impacts of commerce can be traced
back for centuries (and for a history of business, CSR and sustainability including
timelines for sustainable development, environmental history, business law
and SRI click here (link to Business and CSR History Document). The modern
marketing discipline has also been wrestling with these issues since at least
the mid-1970s. It was in the early 1990s that there was a sudden expansion
in the amount of research and writing on the themes of sustainability and marketing.
Much of this is summarised below in two annotated bibliographies:
http://www.umich.edu/~nppcpub/resources/compendia/MKTGpdfs/MKTGannobib.pdfAn
online annotated bibliography of research on marketing and sustainability.
Annotated bibliography-2.doc
A supplementary bibliography featuring more up-to-date contributions and more
with a European perspective.
Other useful resources about the relationship between marketing and sustainability can be found at:
http://www.greenmarketing.com
Articles on green marketing from Jacquelyn Ottman.
http://www.cim.co.uk/cim/ser/html/cover.cfm
The Knowledge Hub of the Chartered Institute of Marketing, contains links and
articles on marketers legal responsibility and on ethics and sustainability
in marketing.
http://wms-soros.mngt.waikato.ac.nz/NR/exeres/966C3A92-115B-4F2B-9190-E9D34C7B7258.htm
Details of a New Zealand project to trace the development of sustainable marketing.
http://anzmac2005.conf.uwa.edu.au/Program&Papers/pdfs/14-Social/14-Kadirov.pdf
Conference
paper developing the concept of “marketplace wisdom” as
a pathway to sustainability.
For further information on basic marketing principles and resources on conventional marketing wisdom and knowledge, the following may be useful :
http://www.customwebhelp.com/wisdom2006.pdf
Marketing Sherpa’s “Marketing Wisdom 2006” collects anecdotes
and ideas from real life marketers to help others learn from their successes
and failures.
http://colorado.marketingpower.com/content24412.php
The American Marketing Academy’s “Knowledge Center” provides
a range of information sources including expert White Papers, a guide to the
basics, news items and e-learning resources.
http://colorado.marketingpower.com/mg-dictionary.php
A dictionary of marketing terms from the American Marketing Association.
For some quotations about marketing that vary from the profound to the amusing,
see the following :
http://mubs.mdx.ac.uk/Subjects/Marketing/quotes.htm
http://www.fms.edu/activities/marketing_quotations.php
http://www.woopidoo.com/business_quotes/marketing-quotes.htm
http://www.pwkpr.com/public_relations_quotations/Marketing.htm